The Team
Jessie Freschl
CEO & FOUNDER
Jessie is a dynamic entrepreneur renowned for her innovative ventures in fashion and social impact. As the founder of Freschstyle, she revolutionized personal styling with her forward-thinking approach to wardrobe transformation. Complementing her business prowess, Jessie established Shop Repurpose, championing sustainability in fashion through innovative repurposing initiatives.
Before venturing into entrepreneurship, Jessie curated fashion-forward collections at a family-owned high-end women’s boutique. Her pioneering work has earned her widespread acclaim, featuring in esteemed publications like NY Magazine and NY Times, and appearances on NY1 and NBC News. Jessie's unique blend of entrepreneurial acumen and fashion flair continues to inspire positive change in the industry.
Eva Ross
BOARD ADVISOR (STRATEGY)
With a wealth of experience in luxury and strategy, Eva is a seasoned professional in the global business landscape. Having spent eight years driving Strategy & Operations at Farfetch, a leader in luxury e-commerce, Eva played a pivotal role in shaping the company's success. Prior to that, Eva honed their strategic prowess during a five-year tenure as a Strategy Consultant at Bain & Company, advising top-tier clients on
market expansion and optimization.
Katie Warner Johnson
BOARD ADVISOR (STRATEGY)
As the visionary force behind Carbon38, Katie spearheaded the company to revolutionize the fitness apparel industry, achieving remarkable milestones with over $500M in revenue and close to $100M in funding. Katie’s exceptional talent for driving over 200% year-over-year growth while maintaining profitability played a pivotal role in Carbon38's successful exit. With a legacy of industry transformation, Katie continues to inspire and drive innovation in entrepreneurial circles worldwide.
Suman Nichani
INTERIM CTO
Suman is a seasoned Chief Product Officer with a proven track record of leadership spanning over 15 years, adept at steering six product and development teams to success. With a background in venture-backed fashion and commerce startups, Suman has played pivotal roles in four previous ventures from Seed to Series C funding stages. Prior to his entrepreneurial endeavors, Suman honed his management skills in large organizations such as Yahoo and Accenture, cementing his expertise in navigating complex business landscapes and driving innovation at scale.